What Competitors?

What Competitors?

What Competitors?   “We don’t bother about competitors here,” he said. This seemed a strange thing to say for someone in business; except our subsequent discussion established what he really meant. It was that none of their competitors were winning any...
10 Tips to Improve Your Business

10 Tips to Improve Your Business

1.     It’s a sad fact but people really don’t care about you or your products or services; they care about themselves and what your products or services can do for them. So now take a look at your advertising, your brochures, your website and take out...
To Kill a Frog

To Kill a Frog

There is an urban myth that states that to kill a frog you just need to put it in boiling water … it isn’t true. The frog just jumps out! If you want to kill a frog, you would put it in cool water and then very gradually increase the temperature of the...