by Stuart Northcott | Mar 13, 2019 | Business Improvement
What Competitors? “We don’t bother about competitors here,” he said. This seemed a strange thing to say for someone in business; except our subsequent discussion established what he really meant. It was that none of their competitors were winning any...
by Dave Baker | Oct 31, 2016 | Business Improvement, Cybersecurity
According to a recent report published by the Federation of Small Businesses1, cybercrime costs each small business victim nearly £3,000 and, even more disturbingly, nearly two-thirds of the small business members of that organisation have been the victims of...
by Dave Baker | Feb 23, 2016 | Business Improvement
1. It’s a sad fact but people really don’t care about you or your products or services; they care about themselves and what your products or services can do for them. So now take a look at your advertising, your brochures, your website and take out...
by Dave Baker | Feb 23, 2016 | Business Improvement
There is an urban myth that states that to kill a frog you just need to put it in boiling water … it isn’t true. The frog just jumps out! If you want to kill a frog, you would put it in cool water and then very gradually increase the temperature of the...
